When I joined Tonik, a young brand specializing in modern outdoor furniture, it was in need of a refreshed identity. I collaborated with a team to completely redesign the website, ensuring it better reflected Tonik’s bold and playful personality.

With the new website as the foundation, I then crafted a social media strategy to extend the brand’s unique aesthetic across platforms. Through consistent content creation, community management, and targeted advertising, I significantly grew the brand’s online presence and engagement across all platforms.

I then designed all marketing materials—from brochures to spec sheets—to align seamlessly with both the new website and social media presence, ensuring a cohesive brand experience across all channels.