At Norix, I led a major rebrand initiative, starting with the development of a new color palette for our furniture products to modernize the line. I conducted in-depth research on color trends across our target markets and designed a versatile palette that could be applied seamlessly across various environments.

The scope of the project went far beyond just color; it involved a full brand refresh. I collaborated with teams across multiple departments to create detailed floorplans for healthcare, corrections, and homeless shelter facilities, which were transformed into environmental renders to showcase how our products could enhance real-world spaces. I then designed all of the marketing materials across our website, social media, email, and print platforms, incorporating the new color palette, floorplan designs, and renders. The result was a cohesive, modern brand identity with a unified look across all marketing channels.