At Amazon@Illinois, a pilot location for the new student package locker systems, I began as a Campus Associate and was promoted to Team Lead after two years.

Although my initial role was not focused on marketing, I was given the opportunity to create the location’s first social media presence. I developed a friendly box character named Ralph, who became the face of our social media campaigns. Ralph was used to creatively promote our services and engage with students, introducing monthly product samples in a fun and engaging way.

Additionally, I created educational posts to help students navigate the new locker system. Given that the technology was new and students had many questions about shipping and receiving packages, these posts were designed to clarify usage and ensure a smooth experience for all users.